Phenix City, AL Hosts Some Kool Karaoke

Phenix City, AL held a fun ‘Karaoke Kowboy’ night for their customers. "Our Karaoke night was a fun-filled evening. We had a few people that came to sit (they all brought chairs) & listen while a few people dropped in to participate,” said manager, Darnell Pennington. Their numbers showed a slight improvement, but it did help with activity on the lot and those who stopped in to participate had a really great time.

PJ Day A Big Hit In Gaithersburg, MD

On March 20, 2010, PJ folks were having fun, soaking up the sun with 77 degree weather and enjoying delicious ice cream at the Bruster’s of Gaithersburg, MD. Entire families and groups of teenagers arrived in PJ’s, robes and slippers! The atmosphere was one of fun and laughter as the store distributed 900 FREE waffle cones and passed out helium balloons. Mr. Balloon, a local favorite, stopped by to make balloon hats and animals!

One pregnant customer who was two days away from her due date said, “I’m eating Special Dark Hershey Chocolate ice cream hoping it will move things along!” According to owner Bob Ficsher, “There’s nothing like getting Bruster’s on the taste buds of potential customers.” Marjorie Fischer said, “Compared to last year this event was sunnier, happier, busier and even more fun!”

This Gathersburg family, Jackelin, Alexia(9), Iliana(15), Julissa(4) and Eduardo(9) Hernandez love Bruster's!

Charlotte Market Food Drive Helps Local Food Banks

The Charlotte stores have teamed up with a local radio station (New Life 91.9) for several fun and innovative promotions throughout the season. The region worked with this radio station last season and the owners were pleased with the results. There is no monetary cost for the promotions, only exchange of product/use of location for on-air mentions and web promos. The first event was a food drive to collect food to benefit local food banks in the region. Scot Reed, owner with wife Sherri of the Tega Cay location, says, ”Given that it was our first (food drive) I was very impressed with the amount of donations we received. The Tega Cay Bruster's donated 390 pounds of food!

PJ Day For Middletown, DE Is Bigger and Better in 2010

It was a nice 75 degrees and the folks in Middletown, Deleware were not shy about showing up in their PJ’s for mouth-watering Bruster’s Ice Cream. They handed out 300 FREE waffle cones to excited customers! Owner Colleen Daniels said, “We had 2 girls from a local private school that made adult size footie PJ’s out of fleece camouflage fabric with hot pink zippers. They said they previously had no place to wear them -- so they were very happy to hear about PJ day!”

Smiles in the crowd. Top from Left: Nancy Lilly, Charlotte Taylor, Aurora Leibold, Adrienne Fernandez, Lucy Copper. Bottom From Left: Livvie Francis, Katie Toothman.

Kannapolis, NC Gives Back

Marcy and Greg Farr have a great time giving back to the community that supports them! Recently, they participated in a ‘reward day’ for their daughter’s school and gave out 600 cups of Italian Ice! Marcy writes, “Our daughters’ school is First Assembly Christian School in Concord, NC. The event was their spring fundraiser called the Eagle Legacy Classic Remix.

The kids get donations from friends and family and are rewarded with a fun day on the school grounds. They set up 18 “holes” with a different activity at each hole. Our trailer was the 9th hole. Each class came to our (location) on a rotating schedule and we passed out approximately 600 cups of blue pop and grape ice over a 4 hour period to the students, teachers, and volunteers.

The Farr’s consider it was their family’s donation to the event. This was our second year participating.

A group of happy blue pop faces at Kannapolis, NC fundraiser.

Relay For Life Success for McDonough, GA

Kim Scott, the manager of the McDonough, GA location says “Each year Bruster’s Ice Cream on Jodeco Road sponsors the local American Cancer Society Relay for Life for the Mini Relay to kick off the event.” They sell Bruster’s AND Nathan’s the night of the event, and donate a portion of the proceeds back to the organization.

Scoops and some cool Bruster's friends who participated in the Henry County Mini Relay for Life celebration.

Lexi, a three-year-old English Bulldog at the Relay for Dogs event.

Perhaps Our Biggest Fan

We had a special guest at our store tour yesterday named Jack Gardner. He is a 16 year old that “LOVES” our brand. His family uses our product as a motivator for Jack in school work and other things.

It’s a long story as to how he ended up at the seminar…but I ultimately invited him because we thought he would get a kick out of coming to the store, meeting Bruce, having some ice cream and some Bruster’s stuff (thanks marketing department)!
After the store tour…he showed up unexpectedly at the hotel with his mom…in the gear that we had just given him and wanted to show Bruce and take a picture.”
She also included a link to Jack’s page: www.knowhispeace.com.

Lori received the following email from Jack’s mom:

Hi Lori,
Thank you so much for making the arrangements for Jack to meet Bruce. He has already told so many people about it and is excited about wearing his new Bruster’s hat and shirt. As you can see, Jack makes friends very easily. He loves people and has never
met a stranger.

I have attached the picture of Jack with "Mr. Bruce". I think it turned out great! We really were going to study his Spanish outside the meeting and wait until it was over. :) Thank you for being so understanding. Jack has been through quite a lot these past few years. Thank God he remains so positive and optimistic.

…You had asked which store we take Jack to. The closest one to our house is on Trickum Road in Marietta. We also take him to the Crossville store in Roswell when we go to Trader Joe's. I believe he has made friends with the lady who works there. He sometimes just says he wants to say hello to her but always leaves with an ice cream cone. :)

Thank you again for your time and kindness towards Jack.
Blessings,

Mary Gardner (Jack's mom)

Bruster's founder, Bruce Reed with Jack Gardner

Who Let The Dogs Out in Annapolis, MD?

On Sunday, May 2nd the SPCA of Anne Arundel County held their 19th annual Walk for the Animals event. This major fund raiser for the county SPCA helps to care for thousands of homeless animals brought into their shelter each year. Bruster’s Ice Cream of Annapolis, Glen Burnie and Pasadena became “dogs' best friends” as they served over 500 doggie sundaes. The dogs' human companions each received a “$.75 off waffle cone” coupon and a free doggie sundae coupon.

Arlington, TX Hosts Cruise-In Car Show

On Sunday, March 14th, Bruster's Ice Cream of Arlington, Texas hosted their 2nd Cruise-In Car Show. “Our lot was filled with various hot rods, antique cars, and classics such as a Model T Ford, 1955 Chevrolet and 1968 Mustang to name a few,” said owner, Joanne Fasy. “The car show, along with the beautiful 70 degree weather brought customers onto the property to enjoy our delicious ice cream and take photos of the classic cars.”
“Our customers received their 2nd scoop free on their waffle cones and waffle bowls from 2:00 p.m. to 5:00 p.m.

An Event Worth Repeating for East Petersburg and York-Delco, PA Stores!

February 23rd may have been a snowy, slow day at East Petersburg and York-Delco, but the blood drive they held inside the Lancaster General Hospital was really hoppin'! Bruster’s Manager Jeff Girard distributed a “Pint for a Pint” coupon and cup of blue pop ice with vitamin C to every donor. The hospital helped advertise for the blood drive by sending out an invitation to the staff and displaying posters throughout the hospital. Jeff and his children were at the hospital at 6AM on the morning of the event. Jeff wore the Scoops costume and he and his kids walked around the hospital handing out promotional flyers. One of the blood drive workers stated, “We were expecting our normal 40-50 donors, but after staying an extra 1 1/2 hours we collected 104 pints total!”

The helpful smiling faces of Lancaster General. Back row: Amy Welsh, Marlene Kilhefer , Barb Miller. Front row: Dottie Barron, Sage Olnick, Jeanne Eckman.

Happy Hour at Henrietta, NY! “It Works”

40% off any single served item! Does that get your attention? It has for many folks in Henrietta, NY. Owners Diane and Todd Posner are excited about the “Happy Hour” promotion they ran between 3pm and 6pm every day through the off season, and only during the week in peak season. (Happy Hour pricing does not include quarts, pints, half gallons, cakes or pies, and other coupons are not accepted.)